Starting direction

Work in Focus

Edge-to-edge imagery and restrained supporting copy for businesses whose strongest argument is the work itself.

Real pipeline output

Inspect the direction

Field Notes photography homepage led by an edge-to-edge image, a project index, client strip, and concise commission invitation.

The full preview is an approved output from Keptly's production layout pipeline, not a hand-authored marketing mockup. Only this selected direction is mounted.

Open the complete page in a new tab

Theme Lab

Explore the palette

Start with an art-directed palette or set the colors that matter most. The original direction always remains available.

Showing: Original direction

Aesthetic starting points

Custom palette

Editing any value creates a custom preview from the palette shown above.

Feature background#EFEEEB

Page background#FAFAF8Text#1B1B19Primary#1B1B19Accent#3A3A34

Some combinations need care

× Border / secondary surface: 3.0:1

Review all contrast checks

✓ Body text / background: 16.5:1
✓ Body text / surface: 17.2:1
✓ Body text / secondary surface: 14.9:1
✓ Muted text / background: 7.1:1
✓ Muted text / surface: 7.4:1
✓ Muted text / secondary surface: 6.4:1
✓ Primary action: 17.2:1
✓ Accent action: 11.4:1
✓ Border / background: 3.3:1
✓ Border / surface: 3.5:1
× Border / secondary surface: 3.0:1
✓ Focus / background: 11.0:1
✓ Focus / surface: 11.4:1
✓ Focus / secondary surface: 9.9:1

Filled colors stay exact. Colored text uses a separately derived, text-safe expression of the same hue.

Often works well for

photographers
artists
visual studios

Use with care when

text-heavy services
businesses without strong imagery

This is a starting direction, not an industry template. Choose it for any business when its visual character fits; Keptly adapts the structure and content while preserving your explicit choice.

Start free with this direction